Leads · Core volume product
Final expense leads
Ages 50–85, actively looking for burial and final expense coverage. The highest-volume vertical we run and the one most agents start on.
The inventory
How final expense runs.
Final expense is where our media spend is heaviest, which means it is the vertical where we can hold volume steady week over week instead of delivering in bursts. Standing orders here fill reliably Monday through Saturday.
Every record is a form fill on an RJ Webworks landing page, driven by our own Meta and Google campaigns. The prospect answered a coverage-intent question, gave a date of birth, and consented on our page — not on a network's co-registration path.
Every record carries
- First name, last name, date of birth
- Mobile phone, email, state
- Coverage amount requested
- Beneficiary relationship
- Tobacco use
- Consent timestamp
Who buys this
Delivery
Aged inventory
States
Sample record — fictional data
Lead record
final_expense · real-time
- first_name
- Delores
- last_name
- Whitfield
- dob
- 1954-03-18
- age
- 71
- phone
- +1 (704) 555-0182
- d.whitfield@example.com
- address
- 418 Bellamy St
- city_state_zip
- Gastonia, NC 28052
- coverage_requested
- $15,000
- beneficiary
- Daughter
- tobacco
- No
- consent_ts
- 2026-09-09T14:22:07Z
- source
- meta / fe-burial-v7 / ad_2291
Sample — fictional data
POST /webhook · 200
This is the exact field set delivered on a final expense record. Values are invented for illustration. We never display real consumer data.
Also available live
Final expense callers, routed to your agents.
This vertical runs as live inbound calls as well as data. A prospect responding to our ad calls a tracking number, lands in our phone system, and rings your roster based on the availability you configure. Billed only after 30 seconds connected.
If a record is bad
Flag it in 72 hours, get it replaced.
72 hours to flag
Flag a record in the dashboard with a reason code within 72 hours of order fill.
Five reason codes, published
Bad number, duplicate, out of age range, out of state, wrong vertical. Nothing vague.
Capped at 20% of order volume
Replacements ship at no cost. Replacement records carry no further replacement right.
Calls bill after a buffer
30 seconds connected, on either tier. Misdials and instant hangups are not billed, and a bad call of two minutes or less can be disputed within 24 hours.
FAQ
Final expense leads, answered.
How much do final expense leads cost?
Real-time final expense leads from RJ Lead Group are $15 to $24 per lead, with volume discounts starting at 50 leads (5% off). Aged final expense records are sold by age bucket: $4 for 45–90 days, $2 for 91–180 days and $1.00 for 181+ days.
There is no contract.
Where do your final expense leads come from?
Our own Meta and Google ad campaigns, driving to landing pages we own, with our own consent flow. RJ Lead Group is the media buyer, not a reseller, so there is no publisher markup in the price and we can tell you which campaign produced any record.
What information comes with each final expense lead?
First name, last name, date of birth, Mobile phone, email, state, Coverage amount requested, Beneficiary relationship, Tobacco use and Consent timestamp.
What age range do final expense leads cover?
50–85. You set your own age range and state set on the order, and records outside either one qualify for a free replacement.
Who should buy final expense leads?
Independent FE agents and small agencies running a daily dial block. Speed to the phone matters more here than in any other vertical we run.
How fast are final expense leads delivered?
Within about a minute of the prospect submitting, into My Leads in your dashboard.
Can I buy live final expense calls instead of data?
Yes. Final expense runs as live inbound calls at $45 or $70 per call, billed only after 30 seconds connected and routed to your agents on the availability rules you set.
What happens if one of my final expense leads is bad?
Flag it within 72 hours with a reason code: bad number, duplicate within 60 days, outside your age range, outside your states, or wrong vertical. Approved replacements ship free, capped at 20% of the order. Sales are final, so replacement is the remedy rather than a refund.
Other verticals
Also generated in-house.
Veteran life
from $20
Veterans and active-duty households looking at life coverage alongside VA benefits. Higher intent, higher average face amount, priced accordingly.
Medicare
from $16
T65 and Medicare Advantage shoppers. Volume climbs hard through AEP and we scale ad spend to match — book standing orders early.
Mortgage protection
from $19
New and recent homeowners responding to mortgage protection messaging. Larger face amounts, term and IUL both place well.
IUL / retirement
from $18
Working-age prospects responding to tax-advantaged retirement and cash-value messaging. Longer sales cycle, larger cases.
Test our final expense leads.
No contract, delivered today. Give us your state set and age range and we will fill it from live inventory.