Leads · Premium pricing
Veteran life leads
Veterans and active-duty households looking at life coverage alongside VA benefits. Higher intent, higher average face amount, priced accordingly.
The inventory
How veteran life runs.
Veteran campaigns run on separate creative and a separate landing page with branch-of-service and VA-benefit questions in the form. That extra qualification is why the record costs more and why the contact rate runs above our final expense average.
We do not imply any government or VA affiliation in the ad creative or on the landing page. If you have been burned by veteran leads that were sourced from a benefits-review funnel, the disclosure language here is the thing to check — and we will show it to you.
Every record carries
- Branch of service, service era
- First name, last name, date of birth
- Mobile phone, email, full street address
- Coverage amount requested
- Existing VA / SGLI coverage indicated
- TrustedForm certificate URL
Who buys this
Delivery
Aged inventory
States
Sample record — fictional data
Lead record
veteran_life · real-time
- first_name
- Marcus
- last_name
- Reyes
- dob
- 1961-11-02
- age
- 64
- phone
- +1 (813) 555-0147
- m.reyes@example.com
- address
- 2207 Cypress Bend Dr
- city_state_zip
- Brandon, FL 33511
- branch
- U.S. Army
- service_era
- Gulf War
- existing_coverage
- SGLI — lapsed
- coverage_requested
- $50,000
- trustedform_cert
- cert.trustedform.com/b1a7…
- source
- meta / vet-life-v4 / ad_1180
Sample — fictional data
POST /webhook · 200
This is the exact field set delivered on a veteran life record. Values are invented for illustration. We never display real consumer data.
If a record is bad
Flag it in 72 hours, get it replaced.
72 hours to flag
Flag a record in the dashboard with a reason code within 72 hours of order fill.
Five reason codes, published
Bad number, duplicate, out of age range, out of state, wrong vertical. Nothing vague.
Capped at 20% of order volume
Replacements ship at no cost. Replacement records carry no further replacement right.
Calls bill after 10 seconds
Misdials and instant hangups are not billed. Duplicate callers inside 30 days are not billed.
Other verticals
Also generated in-house.
Final expense
from $15
Ages 50–85, actively looking for burial and final expense coverage. The highest-volume vertical we run and the one most agents start on.
Medicare
from $16
T65 and Medicare Advantage shoppers. Volume climbs hard through AEP and we scale ad spend to match — book standing orders early.
Mortgage protection
from $19
New and recent homeowners responding to mortgage protection messaging. Larger face amounts, term and IUL both place well.
IUL / retirement
from $18
Working-age prospects responding to tax-advantaged retirement and cash-value messaging. Longer sales cycle, larger cases.
Test veteran life with 10 free leads.
No card, no contract, delivered today. Give us your state set and age range and we will fill it from live inventory.