Leads · Premium pricing
Veteran life leads
Veterans and active-duty households looking at life coverage alongside VA benefits. Higher intent, higher average face amount, priced accordingly.
The inventory
How veteran life runs.
Veteran campaigns run on separate creative and a separate landing page with branch-of-service and VA-benefit questions in the form. That extra qualification is why the record costs more and why the contact rate runs above our final expense average.
We do not imply any government or VA affiliation in the ad creative or on the landing page. If you have been burned by veteran leads that were sourced from a benefits-review funnel, the disclosure language here is the thing to check — and we will show it to you.
Every record carries
- Branch of service, service era
- First name, last name, date of birth
- Mobile phone, email, state
- Coverage amount requested
- Consent timestamp
Who buys this
Delivery
Aged inventory
States
Sample record — fictional data
Lead record
veteran_life · real-time
- first_name
- Marcus
- last_name
- Reyes
- dob
- 1961-11-02
- age
- 64
- phone
- +1 (813) 555-0147
- m.reyes@example.com
- address
- 2207 Cypress Bend Dr
- city_state_zip
- Brandon, FL 33511
- branch
- U.S. Army
- service_era
- Gulf War
- existing_coverage
- SGLI — lapsed
- coverage_requested
- $50,000
- source
- meta / vet-life-v4 / ad_1180
Sample — fictional data
POST /webhook · 200
This is the exact field set delivered on a veteran life record. Values are invented for illustration. We never display real consumer data.
If a record is bad
Flag it in 72 hours, get it replaced.
72 hours to flag
Flag a record in the dashboard with a reason code within 72 hours of order fill.
Five reason codes, published
Bad number, duplicate, out of age range, out of state, wrong vertical. Nothing vague.
Capped at 20% of order volume
Replacements ship at no cost. Replacement records carry no further replacement right.
Calls bill after a buffer
30 seconds connected, on either tier. Misdials and instant hangups are not billed, and a bad call of two minutes or less can be disputed within 24 hours.
FAQ
Veteran life leads, answered.
How much do veteran life leads cost?
Real-time veteran life leads from RJ Lead Group are $20 to $32 per lead, with volume discounts starting at 50 leads (5% off). Aged veteran life records are sold by age bucket: $4 for 45–90 days, $2 for 91–180 days and $1.00 for 181+ days.
There is no contract.
Where do your veteran life leads come from?
Our own Meta and Google ad campaigns, driving to landing pages we own, with our own consent flow. RJ Lead Group is the media buyer, not a reseller, so there is no publisher markup in the price and we can tell you which campaign produced any record.
What information comes with each veteran life lead?
Branch of service, service era, First name, last name, date of birth, Mobile phone, email, state, Coverage amount requested and Consent timestamp.
What age range do veteran life leads cover?
45–80. You set your own age range and state set on the order, and records outside either one qualify for a free replacement.
Who should buy veteran life leads?
Agents with a veteran-specific presentation and the patience for a longer conversation.
How fast are veteran life leads delivered?
Within about a minute of the prospect submitting, into My Leads in your dashboard.
Can I buy live veteran life calls instead of data?
Not in this vertical today. Live inbound calls currently run in final expense, medicare, mortgage protection and spanish-language, at $45 or $70 per call.
What happens if one of my veteran life leads is bad?
Flag it within 72 hours with a reason code: bad number, duplicate within 60 days, outside your age range, outside your states, or wrong vertical. Approved replacements ship free, capped at 20% of the order. Sales are final, so replacement is the remedy rather than a refund.
Other verticals
Also generated in-house.
Final expense
from $15
Ages 50–85, actively looking for burial and final expense coverage. The highest-volume vertical we run and the one most agents start on.
Medicare
from $16
T65 and Medicare Advantage shoppers. Volume climbs hard through AEP and we scale ad spend to match — book standing orders early.
Mortgage protection
from $19
New and recent homeowners responding to mortgage protection messaging. Larger face amounts, term and IUL both place well.
IUL / retirement
from $18
Working-age prospects responding to tax-advantaged retirement and cash-value messaging. Longer sales cycle, larger cases.
Test our veteran life leads.
No contract, delivered today. Give us your state set and age range and we will fill it from live inventory.