Leads · Broad-market catch-all
General life leads
Broad-market term and whole life intent that does not sort cleanly into one of the specialty verticals. Useful as filler on a standing order.
The inventory
How general life runs.
General life is what we route broad-market form fills into when the prospect is outside the age band or profile of a specialty campaign but the coverage intent is real.
Most buyers take this as an add-on to keep a standing order full when a specialty vertical runs light on a given day. Say the word on your order and we will only send it as overflow.
Every record carries
- First name, last name, date of birth
- Mobile phone, email, city and state
- Coverage amount requested
- Coverage type interest
- Tobacco use
- Consent timestamp
Who buys this
Delivery
Aged inventory
States
Sample record — fictional data
Lead record
general_life · real-time
- first_name
- Odessa
- last_name
- Kaplan
- dob
- 1972-12-30
- age
- 52
- phone
- +1 (503) 555-0129
- o.kaplan@example.com
- city_state
- Beaverton, OR
- coverage_requested
- $250,000
- coverage_type
- Term, 20 yr
- tobacco
- No
- source
- google / life-broad-v1 / kw_0233
Sample — fictional data
POST /webhook · 200
This is the exact field set delivered on a general life record. Values are invented for illustration. We never display real consumer data.
If a record is bad
Flag it in 72 hours, get it replaced.
72 hours to flag
Flag a record in the dashboard with a reason code within 72 hours of order fill.
Five reason codes, published
Bad number, duplicate, out of age range, out of state, wrong vertical. Nothing vague.
Capped at 20% of order volume
Replacements ship at no cost. Replacement records carry no further replacement right.
Calls bill after a buffer
30 seconds connected, on either tier. Misdials and instant hangups are not billed, and a bad call of two minutes or less can be disputed within 24 hours.
FAQ
General life leads, answered.
How much do general life leads cost?
Real-time general life leads from RJ Lead Group are $15 to $24 per lead, with volume discounts starting at 50 leads (5% off). Aged general life records are sold by age bucket: $4 for 45–90 days, $2 for 91–180 days and $1.00 for 181+ days.
There is no contract.
Where do your general life leads come from?
Our own Meta and Google ad campaigns, driving to landing pages we own, with our own consent flow. RJ Lead Group is the media buyer, not a reseller, so there is no publisher markup in the price and we can tell you which campaign produced any record.
What information comes with each general life lead?
First name, last name, date of birth, Mobile phone, email, city and state, Coverage amount requested, Coverage type interest, Tobacco use and Consent timestamp.
What age range do general life leads cover?
25–75. You set your own age range and state set on the order, and records outside either one qualify for a free replacement.
Who should buy general life leads?
Agents who want a full pipeline every day and are licensed across product lines.
How fast are general life leads delivered?
Within about a minute of the prospect submitting, into My Leads in your dashboard.
Can I buy live general life calls instead of data?
Not in this vertical today. Live inbound calls currently run in final expense, medicare, mortgage protection and spanish-language, at $45 or $70 per call.
What happens if one of my general life leads is bad?
Flag it within 72 hours with a reason code: bad number, duplicate within 60 days, outside your age range, outside your states, or wrong vertical. Approved replacements ship free, capped at 20% of the order. Sales are final, so replacement is the remedy rather than a refund.
Other verticals
Also generated in-house.
Final expense
from $15
Ages 50–85, actively looking for burial and final expense coverage. The highest-volume vertical we run and the one most agents start on.
Veteran life
from $20
Veterans and active-duty households looking at life coverage alongside VA benefits. Higher intent, higher average face amount, priced accordingly.
Medicare
from $16
T65 and Medicare Advantage shoppers. Volume climbs hard through AEP and we scale ad spend to match — book standing orders early.
Mortgage protection
from $19
New and recent homeowners responding to mortgage protection messaging. Larger face amounts, term and IUL both place well.
Test our general life leads.
No contract, delivered today. Give us your state set and age range and we will fill it from live inventory.